Three pieces on this mountainous concept . . .
A missive by blogger Seth Godin
There's a myth that all you need to do is outline your vision and prove it's right—then, quite suddenly, people will line up and support you.
In fact, the opposite is true. Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over.
If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
Source: The Forces of Mediocrity: http://sethgodin.typepad.com/seths_blog/2008/03/the-forces-of-m.html
Elevator Speech – often contains the essence of the vision
- What do you do?
- What problem do you solve?
- How is your product or service different?
- Why should I care?
- What do I want to accomplish?
- What is the desired result/What do you want the audience to do?
- Who cares/ Why should they care?